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A digital agency and advisory built to drive growth for mid-market & private equity.

We combine data-driven strategy, modern martech, high-converting digital products, and acquisition systems with strategy that scales and work that sticks.

Lightburn Digital Advisory Team

Digital Value Creation Plan [DVCP]

Our Digital Value Creation Plan [DVCP] is a focused, fast way to cut through complexity and identify growth blind spots and tech inefficiencies. It's our operating system to guide strategic investment, align teams, and kickstart value creation.

Digital Scorecard Diagnostic
01 / DIGITAL SCORECARD

Digital Scorecard

A comprehensive evaluation of your digital maturity across infrastructure, acquisition performance, martech efficiency, and customer experience.

Opportunity Mapping Growth Levers
02 / OPPORTUNITY MAPPING

Opportunity Mapping

Quantifying quick-win growth levers and structural improvements to unlock hidden value, lower acquisition costs, and maximize revenue.

Roadmap Creation Execution
03 / ROADMAP CREATION

Roadmap Creation

An actionable, prioritized execution plan designed to align executive leadership, internal teams, and agency partners for rapid execution.

Full-Lifecycle Value Drivers

Foundation Architecture

Foundation

Where growth gets grounded. From brand positioning and messaging to modern tech stack architecture and data analytics – we align your business from the inside out.

Customer Acquisition Systems

Acquisition

Smarter reach. Stronger returns. Customer acquisition is one of the fastest paths to growth. We build high-performance acquisition systems that drive qualified demand and scale efficiently.

Conversion UX & Product Engine

Conversion

Turn attention into action. Your digital experience should be a growth engine. We design and optimize digital products and CRMs that move users smoothly from interest to purchase.

Customer Retention Ecosystem

Retention

Keep them coming back. Long-term sustainable valuation doesn't come from acquisition alone. We deepen customer relationships, increase lifetime value, and unlock brand loyalty.

Tailored for PE Ecosystems

We specialize in digital value creation tailored to the mid-market private equity ecosystem. Our model is designed to partner with sponsors and portfolio leadership across the full investment lifecycle – driving measurable growth, derisking investment theses, and preparing assets for a premium exit.

Learn About Our PE Partnership →

Featured Client Work

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Driven by Industry Pioneers

Reid Lappin

Reid Lappin

Founder & CEO

Deb Myszynski

Deb Myszynski

Chief Customer Officer

Joe Girolamo

Joe Girolamo

Chief Technology Officer

Henry Byrne

Henry Byrne

Chief Financial Officer

Brent Van Horne

Brent Van Horne

Executive Creative Director

Lance Muranaga

Lance Muranaga

Head of Growth & Performance