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EmployBridge: Lowering Acquisition Costs via Digital Fitness

Optimizing paid channels, consolidation of martech stacks, and streamlined applicant conversion pathways for the largest industrial staffing provider in the U.S.

EmployBridge Case Study Banner
Client EmployBridge
Services Martech, Data Analytics, Performance Marketing
Industry Staffing & Enterprise HR Tech

The Challenge

As the largest industrial staffing company in North America, EmployBridge faced fragmented applicant acquisition channels and rising ad spend across regional branches without centralized ROI tracking.

EmployBridge Applicant Funnel Analytics

Our Approach

Lightburn conducted a full Martech & Data Audit, unifying campaign telemetry across search, social, and job boards into a centralized performance dashboard. We streamlined mobile applicant application funnels, cutting drop-off rates significantly.

-45%
Reduction in Cost per Applicant
+85%
Mobile Application Completion Rate
$3.4M
Annualized Martech Efficiency Savings

Results & Impact

EmployBridge established a best-in-class digital acquisition ecosystem that drastically lowered candidate acquisition costs while increasing candidate volume for enterprise clients.

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