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Wild Fork: Revitalizing a Brand to Attract New Customers

Accelerating omni-channel retail expansion with a modern brand position, targeted acquisition campaigns, and optimized customer touchpoints.

Wild Fork Case Study Banner
Client Wild Fork Foods
Services Brand Strategy, Campaigns, UI/UX
Industry E-Commerce & Specialty Retail

The Challenge

Wild Fork Foods needed to stand out in a crowded specialty food market while rapidly expanding physical store footprints and e-commerce delivery across key U.S. markets. Existing marketing campaigns lacked cohesive positioning, leading to higher customer acquisition costs.

Wild Fork Retail & E-Commerce Strategy

Our Approach

Lightburn performed a full Digital Scorecard audit and executed a complete brand positioning refresh. We developed a unified GTM messaging framework, designed high-converting campaign landing experiences, and implemented real-time analytics to track cross-channel attribution.

+140%
Omnichannel Revenue Growth
-32%
Reduction in Customer Acquisition Cost
4.2x
Return on Ad Spend (ROAS)

Results & Impact

By connecting brand storytelling directly with frictionless e-commerce ordering and localized store marketing, Wild Fork achieved record-breaking customer growth while expanding their digital presence seamlessly nationwide.

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